Haider Ali
Digital & Performance Marketer | Social Media & Brand Strategist
Professional Summary
A strategic and data-driven Digital & Performance Marketer, Social Media & Brand Strategist with 4+ years of experience architecting and executing comprehensive brand campaigns for a global client portfolio. Proven expertise in translating brand vision into high-impact social media and performance marketing strategies with spend of thousands of dollars that drive engagement, visibility, and conversions. Adept at leveraging audience insights and platform analytics to optimize performance and achieve measurable business outcomes across various industries including F&B, BFSI, E-Commerce & Retail, Education & Training, Health, Wellness & Fitness, Real Estate & Construction and Business Services & Professional Networking.
Core Competencies
- Meta Ads
- Google & LinkedIn Ads
- TikTok & Pinterest Ads
- Retargeting Funnels
- Customer Acquisition Funnels
- Audience Persona Mapping
- ROAS & CPA Optimization
- Google Analytics 4 (GA-4)
- Google Tag Manager (GTM)
- Event & Conversion Tracking
- Conversion Rate Optimization
- Landing Page Optimization
- Landing Page Funnel Design
- Brand Positioning
- Content & Media Strategy
- Content Calendar Planning
- Community Engagement
- Copywriting & Creative Direction
- Social Media Management
- Account Management
- Client Relation Management
- Client Reporting
- Project Management
- Team Leadership
Professional Experience
Sr. Social Media & Brand Strategist
- Serve as the Senior Social Media Lead, orchestrating internal teams and streamlining workflows for 10+ concurrent projects in collaboration with on-site Content Assistant Directors.
- Managed high-budget Meta and Google Ads (thousands of AED/month) for a Dubai-based Real Estate Broker, capturing high-value leads from Australia, UK, USA, Canada, and South Asia with full-stack GA4 and GTM tracking.
- Directed end-to-end social strategy for a UAE sports nutrition store, utilizing a product storytelling framework that yielded a 25% increase in qualified inquiries.
- Spearheaded branding and social management for a UAE fine-dining establishment, growing engagement by 40% in 3 months and driving a 50% increase in dine-in offers via Meta Ads.
- Elevated brand awareness and sales for a premium British Fish & Chips brand and an Italian Casual Coffee Shop through targeted Meta Ads and premium brand positioning.
- Developed corporate branding and strict brand governance for a UAE-based Supermarket, ensuring visual consistency across all corporate presentations and social platforms.
Digital Marketer & Social Media Strategist
- Developed and executed holistic social strategies for a diverse international portfolio, including luxury brands and retail chains, aligning digital efforts with bottom-line business objectives.
- Architected the full rebrand and social launch for a Saudi Arabian investment firm, crafting a strategic messaging framework and content pillars that established sector authority.
- Engineered the social media and digital strategy for a Lahore-based aesthetic clinic, including full profile builds across social platforms and Google Business Profile optimization to drive measurable revenue growth.
- Built the global employer brand for a Kenya-based HR agency, designing a comprehensive content calendar and brand messaging that enhanced recruitment marketing and market positioning.
Digital Marketing Executive
- Executed data-driven Meta Ads for a U.S.-based healthcare client, increasing engagement by 35% and boosting online course sales.
- Created high-performing Facebook and Instagram ads for an Indonesia-based martial arts client, boosting brand visibility and sales by 70%.
- Managed multi-departmental Meta and Pinterest ad campaigns for a leading European e-commerce company and U.S. & Canadian dropshipping stores, increasing sales by 35%.
- Managed high-budget Facebook Ads campaigns for a Canadian mortgage client, optimizing CAD 25,000/month ad spend with a focus on lead generation through creative A/B testing.
- Drove traffic and engagement for a U.S.-based home & bath accessories store by optimizing Pinterest pins, boosting brand visibility and website visits.
- Optimized high-budget Google Ads (CAD 45,000/mo) for a Canada-based mortgage client and German film studio, driving qualified leads.
- Executed targeted Google Ads campaigns for a U.S.-based Jiu-Jitsu client, boosting engagement and conversions.
Digital Marketing Manager
- Spearheaded social media and digital marketing strategies for multiple brands, including an Online Education Consultancy, a Traditional & Digital Coaching Institute, and an Online Clothing Store in Pakistan.
- Managed end-to-end digital marketing projects, ensuring timely delivery and quality outcomes with clear KPIs and deliverables.
- Led cross-functional teams, delegated tasks efficiently, and developed project plans with clear deliverables to meet deadlines and objectives.
- Conducted daily stand-ups and stakeholder coordination on project timelines, optimizing resource allocation and ensuring proactive issue resolution.
Technical Skills
Performance Marketing:
Social Media Marketing:
Influencer Marketing:
Lead Generation:
Content Marketing:
Market Research:
Analysis & Tracking:
Education
BS Applied Psychology
University of Okara
CGPA: 3.61 / 4.00
F.Sc. (Pre-Medical)
Govt. Postgraduate College, Okara
Final Grade: A+
Languages
Urdu: Native Proficiency
English: Professional Proficiency